Bharti AXA Life launches its first online plan 'iProtect'

Friday 03, February, 2012 Private insurer Bharti AXA Life Insurance today launched its first online term insurance product - Bharti AXA Life iProtect plan. "Recent studies show that the internet penetration in India has doubled in the last 5 years and is expected to triple by 2015 to over 250 million users. E-commerce in financial services has grown over 30 per cent year on year for the last 3 years, insurance being a significant part of it," Bharti AXA Life CEO Sandeep Ghosh said in a release here. Online is going to form an important part of Bharti AXA Life's distribution strategy. Consumer preference has played a pivotal role in the company's foray into this new channel.

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