Reliance Life Insurance launches online life cover plan

Wednesday 20, June, 2012 Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, today launched its first online life cover plan - Reliance Life Insurance eTerm - to meet the protection needs of every individual with higher insurance cover at affordable premiums. This was announced by Mr. Malay Ghosh, President and Executive Director, Reliance Life Insurance. Reliance Life Insurance eTerm Plan is a simple and cost-effective risk protection product and offers instant life insurance cover through a transparent and hassle-free online purchase. This is the first online insurance offering from Reliance Life Insurance and the company plans to introduce more such products in times to come. ''Our new offering simplifies the process of purchasing an insurance cover and empowers customers to take an informed decision. The launch of our eTerm Plan is in line with the company's objective to continuously provide the customers with innovative products and value-added services in a cost-effective manner,'' said Mr. Ghosh.

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